Outbehaving the Competition

By being proactive and establishing an expected quality of ongoing behavior, companies can eclipse the competition by earning a reputation of honesty and integrity.

Businesses are currently under a lot of pressure. In a time of economic uncertainty, business leaders may be tempted to make more ethical compromises than ever before. As President Barack Obama proclaimed in his inaugual addres, "For as much as government can do, and must do, it is ultimately the faith and determination of the American people upon which this nation relies." But how can business leaders respond to the current economic crisis in an effective way that meets their financial and legal requirements without compromising their commitment to ethical behavior?

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