The 2008 LRN ethics and compliance risk management practices report

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REPORT OVERVIEW
This is the second annual LRN Risk Management Practices report. Combined with the 2007 LRN survey, it provides companies with insights into how others are progressing in their ethics and compliance risk management programs and allows them to assess where they are on the curve towards mastering best practices and creating corporate-wide ethical cultures. The 2008 survey questions largely followed the same set of survey questions offered in 2007. Direct comparison of the data provides the opportunity to spot key trends occurring in the industry.

  • Key Findings present top-level insights into the results.
  • Significant Trends follows which identifies the most distinctive patterns over the two years of survey data, allowing companies to assess which practices companies are increasingly (or decreasingly) using, as well as which challenges to ethics and compliance are improving or worsening.
  • Discussion analyzes the holistic meaning of the data and offers an extended view of how companies can mature their ethics and compliance efforts and evolve into values-based ethical cultures that offer greater performance, profit and improved reputations.
  • Detailed Results reviews the data survey question by question, providing cumulative results for all respondents with graphic visuals, along with any relevant trending graphs and, if useful, a breakdown of the data by company type – global companies vs. single-location companies. A brief commentary for each question synthesizes the analysis of each set of data results.
  • Market Maturity Model reveals the progression from compliance to ethics, divided into four segments, each characterized by numerous common practices and activities.
  • Respondent Profile provides the demographics of the company and respondents.

EXECUTIVE SUMMARY
Increased global competition, economic downturn and tighter regulation brought greater pressure on business and with it, greater risk. Both companies and governments worldwide had to make adjustments to cope with these changes in the business climate. Our 2008 Risk Management Practices research report shows great awareness of these issues - reporting substantive progress towards building more stringent programs to manage and mitigate risks, as tangible steps were taken to develop and nurture a more ethical and compliant business environment - at all levels of the organization.

Governments around the world strengthen their collaboration to legislate and enforce a stricter set of rules regulating many facets of business conduct at a global level. The U.S. and European governments tightened their monitoring of potential anti-bribery and anti-corruption violations. Companies doing business in the U.S. have had to respond to the new eDiscovery rule that went into effect in 2007, requiring them to account for and maintain all their internal electronic records including emails, instant messages, and electronic documents that might prove critical in investigations. New European regulations regarding electronic data privacy and data protection have affected companies doing business on the continent.

Faced with this surge of new regulatory compliance demands, as well as fresh ethical challenges posed by a more complex and global business environment, companies attempted to make necessary adjustments. 2007 brought with it new challenges to the business world and important lessons. Scandals like tainted pet food and lead paint in toys made in China were effective reminders about the need to manage and reduce ethics and compliance risks, not only within organizations, but also within their networks of supplier and business partners. The meltdown of the mortgage sub-prime and banking industries pushed businesses across all industries to re-examine their internal decision-making processes for the types of conflicts of interest and long-term ethical and reputational risks. This correlates with the increase in companies performing a corporate-wide "cultural assessment", indicating that they are moving beyond just compliance into recognizing that the entire company culture is at stake.

Our research shows that many companies made good progress in managing their ethics and compliance risks programs by conducting holistic business risk assessments, strengthening each of the five key steps of enterprise risk management and intensifying executive risk management training.

Increasingly more companies integrate their ethics and compliance risk assessments into their enterprise risk management process. Also, the vast majority of organizations have implemented at least some of the best practices in terms of defining and preventing risks, detecting violations and responding to them. Organizations with mature ethics and compliance functions appear to strongly benefit from their prior efforts, having developed critical experience and skills to assess risks, educate employees, and minimize violations. Organizations with newer ethics and compliance departments and those with fewer resources find themselves still with challenges.

Another critical step forward is that organizations appear to recognize the importance of making their ethics and compliance programs compelling, engaging, and comprehensive from the boardroom to the break room.

  • Boards of Directors are increasingly involved in participating in educational activities and monitoring the ethics and compliance actions of their companies.
  • Senior leadership, management and supervisors are being educated on the responsibility of being the preferred channels for reporting violations, and with it, the importance of awareness and education for their direct reports.
  • Employees require that education be relevant to their work and learning style. As a consequence, we witnessed an emerging trend toward interactive educational learning methods such as interactive gaming and facilitator-led workshops to appeal to today's workforce. With increasing numbers of Millennials joining companies, organizations will need to offer more comprehensive, blended educational methods.

We have seen businesses make significant steps toward an optimized approach for managing ethics and compliance risks. Nevertheless, a concerted effort is needed to make the leap from a reactive approach to a strategic, values-based program that increases awareness and understanding of governance, risk management and compliance issues across the enterprise for a competitive advantage.

An integral component of enterprise risk management is to holistically build a strong control environment with a culture of corporate ethics, by defining, preventing, detecting, responding and evaluating as part of five key steps for building a sustainable compliance risk management process:

  • Define business ethics and corporate compliance risks to create a comprehensive risk profile.
  • Prevent ethics and compliance lapses/failures with hard and soft controls, including business ethics and corporate compliance training.
  • Detect noncompliance with the law, regulations, company code of ethics and corporate governance practice via multiple reporting methods.
  • Respond swiftly and publicly to allegations and potential violations.
  • Evaluate results and make continuous improvements.

LRN'S APPROACH TO ETHICS & COMPLIANCE RISK MANAGEMENT
It is imperative that companies establish a well defined approach for managing their ethics and compliance program. LRN developed and refined this process incorporating over 14 years of experience and proven best practices. Working throughout the enterprise, each step is essential when developing a holistic approach to your program.

Ethics and Compliance Risk Management Process

KEY FINDINGS
Ethics and compliance programs are maturing
Numerous survey findings demonstrate reasonably vigorous efforts to implement sound practices to manage and mitigate risks. It is encouraging to note, for example, that almost 9 in 10 companies perform a formal ethics and compliance risk assessment, with more than half integrating it into other business risk assessments. However, only half indicate their Executive Team or Board become involved in the assessments.

Similarly, more than 9 in 10 companies have codes of conduct or offer internal communications, and almost the same number offer online education courses. Significant increases since 2007 appear in the number of companies (nearly 8 in 10) that provide formal ethics and compliance education for their CEO and senior management, indicating a growing recognition of the critical importance of developing a strong tone from the top. However, multinational companies lag in providing the same level of ethics and compliance education in their regional offices.

Overall, there are positive signs that ethics and compliance efforts are progressing, with more companies developing confidence in their abilities to manage and mitigate risks. Nevertheless, companies cite numerous challenges - including lack of resources, low employee engagement, employee fears of retaliation, and lack of relevancy in educational materials - that suggest their organizations are not investing in and developing holistic programs that move their culture beyond compliance into values-based self-governance that drives superior business performance.

Companies identify their top two ethics and compliance risks as electronic data protection and data privacy
It was unexpected that the two leading perceived risks involved electronic data issues rather than anti-corruption/anti-bribery, given the heightened Department of Justice focus on FCPA violations in 2007 and early 2008. Among all respondents, electronic data protection led the list of concerns in perceived risk. Data privacy was the second leading challenge, along with conflicts of interest. These three risks far outpaced other perceived risks including sexual harassment, environmental safety & health issues, anti-corruption and bribery.

The increased concern about electronic data risk is the result of the growing amount of electronic data generated organization-wide, combined with new, more stringent regulations and requirements regarding the management and security of data. Businesses have had sound policies and procedures on processing, storing and protecting printed documents, many of them developed throughout decades. They have had to protect their trade secrets, customer data, and employee records, but now they must also comply with the eDiscovery Rule which went into effect in 2007. The eDiscovery Rule now requires them to manage and maintain all electronic data, including e-mails and instant messages, which might be relevant in future legal disputes. Global enterprises have to comply with new data privacy laws and regulations imposed by European governments. Germany, for example, has instituted specific new laws on data protection that go beyond existing EU data protection laws as well as the older German Federal Data Protection Act. In the U.S., 47 states have ratified separate data privacy laws protecting individuals from fraud and malicious use of their data.

Compliance with these electronic data protection and privacy laws is more complex and has migrated beyond traditional IT functions into legal compliance and ethics areas since the legal issues extend beyond their technical expertise. Banking, financial, insurance, and healthcare industries have more rules and regulations regarding data privacy than other industries.

To address these concerns, companies need to develop comprehensive privacy and security policies; conduct audits of their data practices including Internet activities, cross-marketing and data sharing with affiliates and partners; manage their internal data usage, such as handling of customer and employee personal data; and educate employees to prevent breaches or losses related to data privacy.

A majority of companies perform formal risk assessments involving multiple functions
Respondents are taking risk assessment seriously, with nearly 9 in 10 respondents indicating they perform risk assessments regularly. Slightly more than half say they integrate ethics and compliance concerns into other business assessments. Results indicate that depending on the nature of the risk, companies are utilizing one or more of the following departments in their risk assessments:

  • compliance,
  • legal,
  • internal audit, and
  • human resources.

 Most importantly, two-thirds of respondents share the findings of the risk assessments with their Board and their senior executives, ensuring that top leadership participates in the responsibility for building ethical and law-abiding business conduct. Furthermore, almost one-quarter also share their findings with employees, thereby reinforcing ethical awareness and demonstrating the company's commitment to fostering an ethical workplace.

Only 4 in 10 respondent companies involve their business managers in the risk assessment process. The middle managements’ proximity to operations enable them not only to have a more in-depth knowledge about where the ethics and compliance challenges may lie but also to gain the subordinates trust and become the channel of choice when reporting a potential violation. Not tapping into these two key advantages of middle management creates a critical gap in the risk assessment and detection processes. Furthermore, the survey results indicate that nearly all companies want supervisors to be a channel for employees to report violations, it is counterproductive to not involve them in the risk assessment process. Companies would benefit significantly by proactively including managers in every step of the risk management cycle and could substantially improve employees' willingness to report violations to managers.

Companies cite engaging employees and making education more relevant as their top challenges in prevention
In terms of preventing risk, respondents point to a lack of resources as their leading challenge, with nearly 6 in 10 companies marking it. However, beyond this perennial problem, the next two leading challenges reflect crucial factors that make or break getting employees motivated to take risk management personally: relevancy and engagement. More than 4 in 10 respondents indicate making the education relevant is their next most significant challenge, and one-quarter cited engaging employees.

The search for relevancy and engagement is critical in risk prevention. The learning theory states that adults pay less attention to information that does not directly affect their jobs than they do to information that has an immediate value to their day-to-day work. Numerous studies have also shown that engaging people in their learning boosts their interest in and ability to use the knowledge. Learning resources that allow people to control their own progress, interact with the materials, and gauge their learning through self-tests have proven to have higher impact on adults than one-dimensional lessons that workers passively read or listen to.

The most common risk prevention education is a code of conduct, in place at nearly all respondent companies followed by internal communications. The next two major methods of education were online and offline (classroom) education which may include interactive components to engage employees, such as discussion questions and debates.

There is increased focus on tone-from-the-top, with companies providing more customized education to their board and senior leadership. Among respondents, around three-quarters offer formal CEO/senior management development and management/leadership development programs. The popularity of both of these programs is up since 2007, with more companies offering them, suggesting that companies are recognizing the role that C-suite and senior management must play in establishing tone at the top and being up-to-date about the ethics and compliance issues that may affect their companies.

It is interesting to note a new educational method: Interactive Games which has been used recently for teaching employees about ethics and compliance issues with great success. The study shows that 10% of respondents use Interactive Games which suggests that there are early adopters tapping into new technologies and approaches to engage employees in less static, more personalized, interactive ways that make ethics and compliance education relevant and memorable.

There are two key trends that may explain the increased use of Interactive Games. Many industries frequently employ off-site workers or workers who don’t have time or regular access at their jobs to the Internet to participate in the usual types of online instruction in ethics and compliance. Interactive games delivered to laptops, iPhones, and other portable devices can provide a needed solution to keep these workers engaged even when they are not connected to the Internet. Alongside this trend, companies are faced with the need to accommodate a fast-changing workforce that includes more Millennial-generation employees who have grown up their entire lives playing video games. For these workers, interactive gaming is the most familiar and effective method of getting information - and they are often far more skilled at interactive gaming than they are at reading printed documents. We can conclude that, in fact, the use of Interactive Games to educate on ethics and compliance will expand exponentially in coming years as younger workers enter the workforce and information is presented in ways they prefer.

Detecting violations still presents a significant challenge
Despite the prevalence of anonymous reporting channels, employees fear retaliation and lack the motivation to report. Companies cited detection as their main challenge in 2007 and they do so again in 2008. In both years, nearly half of respondents indicate they have no significant problems in this area, while the other half cites a wide range of challenges that hamper their detection efforts. Topping the list, almost two-thirds of companies believe their employees fear retaliation, up from 2007. Meanwhile, half the companies cite employee lack of motivation to report violations, compared to just 3 in 10 in 2007.

The irony of these statistics about fear of retaliation and employee apathy is that organizations increased their efforts to communicate, educate employees about ethics and compliance, and ensure they have ready access to report violations. The survey results show that the nearly 9 out of 10 multinational companies offer at least three reporting methods for employees to use in their home region, and 7 out of 10 have at least three methods even in their field offices. Nearly all companies offer their workforce an anonymous or confidential channel to report ethics and compliance violations, and in 2 out of 10 of those enterprises, the company prefers the anonymous line to be its first line of reporting. In addition, 4 out of 10 companies also offer an internal ombudsman as a “go-to” person for reporting. Despite all these organizational efforts, employees remain reluctant to step forward to report violations.

Employees may be uncertain about whether their reports will truly remain confidential. Survey results show that few companies emphasize the use of the anonymous /confidential channel to report violations. Not even 2 in 10 companies list it as the preferred first reporting channel at their offices. This could mean that in too many companies, employees simply don't receive a clear message that confidentiality is valued.

Another possible cause of employee fears of retaliation or apathy to report violations might be the increasing number and complexity of regulations. More and more enterprises operate in multiple regions, and are subject to a wide range of laws, and employ a more diverse workforce. Such factors could fuel worker ignorance or confusion about what to report and what will happen should they do so. Survey results somewhat bolster this explanation. Nearly 3 in 10 companies say their employees just don’t understand the rules, suggesting organizations to do a better job educating their employees and inspiring them to take greater responsibility for helping to build an ethical culture.

Multinational companies face bigger challenges at their international regions than at headquarters
Creating a unified ethical culture everywhere around the world is a crucial issue for multinational companies operating in an era of increased global competition, greater use of foreign agents and partners, suppliers, as well as a diverse workforce spread around the world. However, survey results suggest that global companies still face greater challenges in their international regions than at headquarters.

In terms of overall capability, for example, multinational firms gave themselves lower ratings for both accuracy and timeliness of their risk management efforts at their regional offices than at their headquarters. Furthermore, the largest combined number of companies gave their home offices the highest ratings for timeliness and accuracy, and the largest number of companies combined gave their regional offices the lowest ratings.

Companies indicated they face more challenges with their regional offices and workers. In terms of providing ethics and compliance education, companies consistently offered fewer programs in the regions than they did at their home office, including white collar/managerial education, Board of Directors education, and Service Workers education. Multinational companies also offered fewer methods for reporting violations at their regional offices compared to their headquarters.

These results suggest that global companies consistently experience more difficulty managing risk the further away from headquarters employees work. Learning how to equalize risk management and mitigation across all company offices will thus remain a key goal for multinational organizations in the future.

Few larger companies actively manage ethics and compliance risks within their supplier and partners' network
Less than one-third of multinational companies are offering ethics and compliance building activities to parties that work closely with them, even though their violations would directly affect the company. Roughly speaking, only 1 in 10 multinationals offer education to resellers, 2 in 10 to suppliers and 3 in 10 to business partners in their headquarters area, and the results were even lower in their regional locations.

This lack of coordination with partners and supply chain should be a red flag as companies increasingly build or utilize overseas manufacturing plants, make deals with foreign governments and companies using agents and partners, and transact financial exchanges with parties whose inner operations they may not know. It is well known that the Department of Justice has little tolerance for fraudulent transactions, even those performed unwittingly. Ultimately, enterprises need to make greater efforts to ensure their agents, resellers, distributors, consultants and suppliers possess the same high degree of ethical conduct and compliance with the law that they hold up for themselves.

Lack of resources - budget and staff - continues to be the leading challenge in conducting risk assessments and in implementing prevention programs
Half the respondent companies cited lack of resources as the primary challenge they face when doing risk assessments, far surpassing other challenges, including obtaining accurate and quantifiable information, difficulty in conducting a global assessment, analyzing and applying the findings, and insufficient technology. Lack of resources also topped the list in providing ethics and compliance education and/or certification activities and programs. Almost 60% of companies marked it more frequently than the other possible challenges, such as cultural differences among workers, regulatory differences, and the need for translated materials.

The slow economy and the need to comply with new and increasingly more regulations being issued by governments around the world are making companies to cite lack of resources as key challenge in all stages of risk management process. Another cause may be related to the fact that the U.S. Department of Justice and other governments are becoming more aggressive enforcing the laws, forcing companies to become more vigilant about their responsibilities. They need to hire more staff, purchase more education programs, communicate details about organizational hotline and education program, conduct risk assessments on a more regular basis - and lacking resources to do all that is fast becoming a real, not imaginary, deficit to success.

SIGNIFICANT RISK MANAGEMENT TRENDS 2007-2008
LRN's annual Risk Management Practices Survey provides an opportunity to evaluate trends in how companies approach their ethics and compliance efforts to better manage risks, year over year. Our analysis indicates that signifi cant trends are occurring across the lifecycle of ethics and compliance functions. Many indicate that corporate programs are becoming increasingly robust and expansive. The following provides an overview of the most salient trends captured by comparing the 2007 and 2008 data.

Defining Risks
Properly defining ethics and compliance risks usually requires the office in charge to use existing knowledge of potential risks to design a questionnaire or interview process that asks key business-unit employees to evaluate the prevalence of known risks, such as:

  • Accounting breakdowns, including fraud, inaccurate record keeping, inappropriate record retention or destruction and noncompliance with the requirements of Sarbanes-Oxley
  • Business ethics failures, such as the exposure of confidential client information, conflicts of interest and giving and accepting inappropriate gifts
  • Employment related risks, like equal opportunity violations, workplace harassment and immigration offenses
  • Fair trading laws, which cover price fixing, abuse of dominance and collusion
  • Customer and workplace violations, for example, aiding and abetting illegal customer acts and creating unsafe workplace conditions
  • Product issues such as product safety failures and intellectual property violations, patent infringement
There is growing sophistication in defining and assessing risks.

Integrating ethics and compliance risk assessments into other assessments processes is rising - By comparison with 2007, there was a 12% increase in the number of companies that integrate ethics and compliance into other organizational assessments. The number of enterprises that integrate risk assessments is even slightly higher among lesser and non-regulated companies.

Ethics and Compliance Risk Assessment Integration in Other Enterprise Risk Assessment

Involving boards and senior management in risk assessment process is rising - In 2008, more than three times as many companies involve their board of directors in the risk assessment process compared to 2007. Also rising was the involvement of the Executive Team.

Risk Assessment Process Involvement

Sharing information from assessments with employees is rising, but is falling for Boards, senior executives and managers - It is encouraging to see an increasing percentage of respondent companies sharing their fi ndings from risk assessments with employees. Informing employees about ethical issues occurring within the company is an effective method of demonstrating the company’s commitment to an ethical culture, as well as motivating employees to report incidents. However, there was a drop in companies sharing information from assessments with their Board and/or senior executives and with managers.

Sharing Risk Assessment Findings

Conducting a global risk assessment is easing - Multinational companies are becoming better at conducting the risk assessment in their international regions. In 2008, only 35% of multinational companies reported having difficulty obtaining accurate, reliable information vs. 40% in 2007. Similarly, only 26% indicating being challenged to conduct a global risk assessment vs. 34% in 2007.

Top Risk Assessment Challenges

Preventing Risks
The laws, regulations and guidance reflect an evolution in regulatory philosophy. When determining fines, conditions of probation and other punishments for felonies and Class A misdemeanors, federal judges must consider whether an organization has promoted "an organizational culture that encourages ethical conduct and a commitment to compliance with the law."1 Education is a key element in any program designed to build an ethical corporate culture. So, it is encouraging to note several positive trends towards improved educational efforts occurring in the period from 2007 to 2008.

Educating senior management of company is rising - Compared to the last year, more companies are emphasizing education for the top levels of their organizations. In 2007, only 67% offered formal CEO/senior management education, growing to 77% in 2008. Similarly, management/leadership development is now offered by more organizations: 70% in 2008 compared to 56% in 2007.

Educational Programs on Ethics and Compliance Risks

Educating board members increases - Among multinationals companies, a larger percentage of companies provide education to board members compared to 2007: 70% vs. 64% of respondents.

Educating Board of Directors

Detecting Risks
Providing self-reporting channels, establishing controls for rapid detection, conducting compliance monitoring and audits are all essential in detecting noncompliance with the law, regulations, corporate governance practice or code of conduct. In the realm of detecting risks, the trends revealed in the data are mixed; some are positive reflecting advances in detection. These results may suggest a more pragmatic view of being able to detect risks everywhere they exist, together with a greater sense of responsibility to circumvent them, is reflected in the increase challenges across the board.

More companies facing significant challenges to detection - More companies indicate having challenges detecting risks than in 2007. This suggests that companies are finding it difficult to establish reliable detection procedures which employees trust and feel inspired to participate in. Companies indicated having the following challenges in 2008:

  • employee fear of retaliation,
  • lack of employee motivation,
  • inappropriate uses of reporting channels,
  • lack of formal management process,
  • employee lack of understanding, and
  • insufficient staff to respond.

Top Detection Challenges

Increased use of internal ombudsman - Compared to 2007, more companies indicated having an internal ombudsman – responsible for investigating and resolving issues - as a potential channel for reporting violations, 40% in ‘08 vs. 29% in ‘07.

Internal Ombudsman vs. No Set Policies for Reporting

More Companies having set policies for reporting violations - Compared to 2007, the percentage of respondents indicating that their company has no set policies for reporting decreased by 60%. In 2007, nearly one-quarter of respondents had no set policy for reporting violations, whereas in 2008, only 17% responded having no reporting policy.

Evaluating Risks
Amendments to the US Federal Sentencing Guidelines call for organizations to "take reasonable steps to evaluate periodically the effectiveness of the organization's compliance and ethics program," including oversight by "high-level personnel."2 Similarly, Sarbanes-Oxley Section 404 requires management to take responsibility for and assess the effectiveness of internal controls and procedures. Several trends in how companies evaluate their ethics and compliance programs point to weakening capabilities among companies to benefit from measuring their program effectiveness and using the results to create improvements. While some 2008 survey findings are positive, several key evaluation practices are declining when compared to 2007.

More companies using a formal cultural assessment - A significant increase occurred in the number of companies using a formal cultural assessment: 35% of respondents in 2008 vs. only 25% of respondents in 2007. The more common use of formal cultural assessments demonstrates that companies recognize the need to build awareness and create a value-based culture rather than basing their programs simply on ensuring compliance with regulations.

Formal Culture Assessment

Companies increased their abilities to evaluate their data - Two measures suggest companies are improving their use of data collected in evaluations. First, nearly 40% fewer companies cite having difficulty in correlating evaluation data to results than in 2007, and similarly, nearly 25% fewer companies have problems correlating results to business improvements. Aggregating and analyzing data also improved, with about 20% fewer companies marking this challenge.

Top Challenges in Evaluating in Ethics and Compliance Program

 

Why Ethics and Compliance Risk Assessment Must Be Integrated into Your Business

DISCUSSION
The 2008 survey results and the trends evident since 2007 are highly revealing about the state of ethics and compliance programs and the challenges of the future. Overall, one might conclude that 2007 was a threshold year, with ethics and compliance professionals taking steps to transition their programs towards greater maturity and effectiveness. Companies with more mature ethics and compliance functions show high confidence levels, and it is likely those enterprises that are implementing best practices across their ethics and compliance program. Nearly 1 in 4 global companies even rated themselves between 9 and 10, on a 10-point scale, for accuracy and timeliness of their ethics and compliance efforts. Meanwhile, less mature companies appear, on average, to be making smaller but effective strides to implement the basics of an effective ethics and compliance program.

The impetus for program growth in ethics and compliance in 2007 is clearly a more stringent and complex regulatory and legal environment, both in the United States and globally, in which companies must operate. A surge of new regulations in the U.S. and EU, combined with more aggressive FCPA monitoring and prosecutions, and an increasing public intolerance of unethical business conduct, is forcing companies to "get their act together" when it comes to managing and mitigating risks and ensuring ethical behavior among all employees. The cost of compliance violations and ethical breaches is mounting, both in sheer dollars paid in fines and the reputational damage companies suffer when their unethical conduct hits the front page of the business section. It is clear that companies can no longer afford to procrastinate in developing and implementing best practices in their ethics and compliance programs, given the pressures of today's legal and business environment that requires them not just to out-perform their competitors but to out-behave them.

More and more companies are recognizing that ethics and compliance is the new frontier of business strategy. Increasing research demonstrates that forward-looking companies that put in place comprehensive and holistic ethics and compliance programs - i.e., programs that do not simply ensure the organization meet all regulatory requirements but that embed values-based business conduct into their culture - enhance their capabilities to compete in the marketplace. Without the distractions that accompany conflicting ethical viewpoints and goals or concerns over potential and actual rules infractions. Companies should concentrate on the workforce or the management of compliance infractions, companies can thrive through inspiration, motivating employees to be their best. An ethical work environment leads to more productive and profitable organizations.

How can companies cross the thresholds to reach the goal described above? What is required to transform their ethics and compliance programs from predominantly reactive, rules based initiatives to highly responsive, values-based programs woven into their organizational culture? Making the transition first means ensuring they have all the basics of a solid ethics and compliance program that contains strong risk management procedures to meet all regulatory compliance requirements. More importantly, is transitioning their programs to go beyond "check the box" risk management processes by refocusing the soul of the program onto values-inspired business conduct. Employees must move beyond making business decisions to satisfy regulations and rules because they are not enough. Such narrow motivation tends to lead to frequent confusion over gray areas. Rules-based motivation fails to inspire and engage people to be their best selves. Companies must seek to create a business environment based on trust, transparency, and self-governing behavior, by embedding values into the heart and minds of their employees.

An Interview with Diana Lutz,
Professional Services Executive, LRN

Risk assessments are not just opportunities to gather information about current risks but as importantly, to anticipate and plan for mitigation of identifiable future risks. In today's business world, strategic decisions must evaluate future elements of risk. According to Diana Lutz, Professional Services Executive at LRN, companies are not getting the full value of ethics and compliance programs or risk assessment if they ignore the impact on business planning. "Ethics and compliance professionals should be involved on the business team," she explains. "They should know what new products are being considered, what new sales models might be implemented, if there are new offices and locations under consideration, and other strategic plans that might cause them to encounter new risk or which could create gaps in the effectiveness of the company's ethics and compliance program. When strategy is being discussed, the ethics and compliance officer should be at the table to recognize and advise on potential challenges and to offer solutions that can be integrated into the planning process."

Similarly, the formal risk assessment process should also consider future business plans. The process should include questions designed to create discussion and review of the potential for certain risks coming to fruition and the likely impact of those risks. This is also a reason why ethics and compliance risk assessments should be integrated into other business assessments. "When companies put business units and support units in silos the lack of communication hampers prompt identification of risks," Diana notes. "Integrating assessments helps reach out and gather data not only in the ethics and compliance group, but in finance, IT, and among all those whose data could help the company spot risk areas and trends. For example, if one part of your business is significantly over or underperforming expectations, it could be a warning sign that something is awry and that related risks need to be evaluated."

Clearly, ethics and compliance officers are challenged to obtain the time, budget, staff and commitment of their companies to achieve these greater goals. It can be tempting to simply stay focused on ensuring adequate check-the box programs that meet regulatory requirements are in place but stop short of building a truly ethical culture. Company leadership may require absolute proof that a greater investment in ethics and compliance pays off, and that it is possible to alter the corporate culture meaningfully. However, models of successful transformations now exist that prove that an ethical culture positively impacts the bottom line. Companies that commit to this "journey of significance" to instill values and inspiration into their organizational culture will find that their ethics and compliance programs become far more effective, their employees more engaged, their reputation enhanced, and their performance and competitiveness improved.

In terms of the results of the LRN 2008 Ethics and Compliance survey, the perspectives below provide a high-level roadmap for how companies can take steps to implement best practices across the five phases of risk management and mitigation, mature ethics and compliance programs, and cross the threshold from rules-based compliance to values-based culture.

Define
Risk management and mitigation requires a strong set of procedures to identify risks, understand their potential impact, and target how and where they may occur. Regular risk assessments, along with ranking and mapping the results in appropriate ways can help to ensure better risk management. Every function within the organization needs to evaluate their specific risks and contribute to a comprehensive understanding of the company's status both immediate and in the future. Involving functional managers is particularly important to obtain their in-depth, front-line knowledge of where risks may lie, and to reinforce their role to root out ethical misconduct and to be a channel for reporting. Integrating risk assessments into other business assessments can be a valuable method to capture risks that may have gone undetected in business planning.

In today's fast-paced business world, risks can also change frequently, so companies need to schedule risk assessments as frequently as necessary, taking into account the nature of their business, updated or new regulations, and the need to track global differences among regulations. Finally, sharing the findings of the risk assessment with the Board, senior management, line managers, and even employees, transforms the process into a shared responsibility, and communicates that the entire company is committed to avoiding ethical breaches, rather than guarding risk assessments as an internal audit not to be shared.

Survey results indicate that, while companies perform formal risk assessments, the majority don't undertake them in an integrated holistic way that offers many benefits. A bare majority of firms integrate the risk assessments into other business processes, and mapping and ranking are seldom implemented. Less than half of the respondents involve their Business managers or convey the fi ndings to them, and only 25% discuss the status of the risk findings with employees.

The greatest challenges to ethics and compliance effectiveness year on year continue to be employee engagement in ethics and compliance, educational relevancy, employees fear of retaliation, motivation to report violations, and difficulty correlating the findings of program evaluations with business results.

 

Educating a Diverse Workforce

The basics of an adequate if not robust risk management program must begin with improving the entire risk assessment process. While nearly half of companies cite "lack of resources" as their leading challenge, the fact remains that companies seeking to improve the effectiveness and efficiency of their risk assessments simply need to devote greater resources to it. And given how better risk assessments - and communication about their findings - can contribute to a greater understanding among managers and employees, this more holistic and transparent approach takes a step in crossing the threshold towards making risk assessments a key part of the organization's culture, rather than a compliance necessity. In other words, the more everyone in the organization understands the need to guard the organization's reputation and assets, the more risk assessments will inspire people to take responsibility for their own culture. It is one element in the process of transitioning toward self-governance.

Prevent
To be successful, risk prevention efforts require that employees recognize the relevance of the education to their jobs and their future and buy into the company's commitment to build its cultural values. Without that, no amount of education will motivate employees to learn the rules or be inspired to internalize the company's values and policies. It may be possible to "train" employees about compliance regulations, but "educating" them to assimilate their significance in the company's culture and to apply them in their everyday conduct cannot happen without relevancy and engagement.

The first step in formulating an effective education program must come from the highest levels, the Board and senior leadership, which need to inspire employees by communicating a clear vision of the company, its culture, and its future. Employees must hear and believe that the greater success of the company leads to their greater success. This reality makes developing senior management and business management education foundational aspects of a solid prevention program.

Beyond that, companies must offer a wide range of prevention education to suit the learning styles and working habits of their workforce. Programs need to be tailored to the time and schedules that employees have available. They must reflect local cultural and legal understandings so as to avoid being irrelevant or biased. They need to appeal to the diverse workforce the company employs, which may include global localization and translations. They are most effective if they are targeted at the employee's job function and how it intersects with ethics and compliance concerns and risks. And, most importantly, they must engage the employee’s mind and heart in order to motivate learning the concepts, adopting the values, and developing confidence and trust that the company truly cares to have employee as part of its culture.

An important element of prevention is that the education should be customized, to the greatest extent possible, to speak to the employee in a way that engages and inspires that individual. This requires recognizing that the company’s workforce consists of many types of workers, who will increasingly reflect generational differences in learning style, educational background, and capabilities using technology.

To date, only modest strides are being made in the use of cultural relevant education best practices. While 8 out of 10 companies have codes of conduct, utilize online education, or offer classroom experiences, 5 in 10 companies struggle with cultural differences, 4 in 10 companies say there are challenges to make the education relevant, and 2 in 10 cite lack of translated materials, low leadership support, or low employee motivation. There is a disconnect between the efforts to educate employees and the sense that the efforts are successful. However, it does appear that companies have recognized the importance of educating their boards and senior leadership and have increased efforts since 2007. This alone is a positive step, but the dots must be also connected between developing the company's leadership and educating its employees. The company must be viewed as one organization on the same journey.

The path beyond providing "just" compliance education to employees depends extensively on disseminating a sincere message that the company's future is invested in its culture. Employees at every level must feel inspired to be part of that culture and to take personal responsibility to protect it. An element of trust and mutual loyalty is necessary to drive people’s buy-in that their learning the rules and living the values of the company truly matters. Employees must feel in their hearts, not just understand in their minds, that their ethical conduct will help drive the company to better performance and thus greater rewards. "Doing the right thing" then becomes meaningful not to simply comply with some distant, faraway regulation, but to obtain competitive advantage, job satisfaction, and personal achievement.

Detect
Detecting violations is perhaps the Achilles heel of the ethics and compliance industry. Many ethics and compliance breaches remain undetected for long periods of time, often because people are reluctant to report them, but sometimes because the regulations are so gray, it is not clear that a violation occurred until it is too late. For this reason, the entire workforce must not only be cognizant of the rules, but also trust that the company's professed values of transparency will welcome disclosure with no threat of retaliation or adverse repercussions. Companies therefore need to maintain as many channels as possible to encourage employees to talk, to inform themselves and evaluate their knowledge and understanding of the laws and policies and, as necessary, to formally report violations. Companies must establish clear policies about which channel for reporting violations is best used first, and why. This may vary among a company’s regional offices, because of logistical constraints or cultural differences, but it should aim to be as consistent as possible across the entire organization, even in global companies, and demonstrate the same commitment to zero tolerance of ethics and compliance breaches. The greater understanding employees have about the detection process, the more likely they will use it.

One of the most effective channels to encourage discussion is line management. Employees need to feel they can go to their manager or supervisor as soon as they believe something contrary to the law or company policy is occurring in their work area or among people with whom they conduct business. This is especially true in global cultures where companies need to spell out very clearly why they offer an anonymous helpline, what situations are appropriate for calling it, what level of confidentiality will be maintained when employees call it, and what will happen to employees who report violations.

An Interview with Marsha Ershaghi,
Director of Education Solutions, LRN

A new reality in today's world is that the workforce is changing. Companies are increasingly hiring the “Millennial” generation, those born between 1985 and 2001, the first wave of whom are now in the early 20s and starting to enter the workforce following completion from their college or graduate business programs. Meanwhile, the main body of the workforce continues to be comprised of baby boomers, those born between 1946 and 1964, the first wave of whom will be officially retiring within the next 3 to 5 years. As one generation enters while the other exits, companies will increasingly face a “blended workforce” composed of two groups of people who literally have different upbringings, values, social and political views, and styles of learning.

According to Marsha Ershaghi, Director of Education Solutions at LRN and a Doctoral candidate in educational technology, generational differences in learning will become a driving force to change how companies engage employees about ethics and compliance. As the 2008 survey results demonstrate, relevancy and engagement are already key challenges in educating employees and motivating them to take ethics and compliance seriously, as well as to report violations. One cause of this is the fact that many companies have only recently adopted online educational courses that offer more flexibility and interactive engagement to employees, as few adults, whether boomer or Millennial, tolerate dull, lifeless learning.

However, with the Millennials – a generation that grew up with constant access to computer technology, video, gaming, and the Internet – the methods and nature of engaging them will need to change to accommodate their preferred learning styles and capabilities. “There are specific ingredients of an effective learning experience for Millennials,” notes Marsha. “They must have a blend of analysis and critical thinking, with elements of entertainment, immediate feedback, practical application, and personnel relevance.”

One type of learning that especially appeals to Millennials is interactive gaming. This is why 10% of survey respondents in this year’s survey indicate that some forward-looking companies are already recognizing its value to educate its younger workforce about ethics and compliance. “Another advantage of interactive gaming is that it provides a mobile element to learning,” notes Marsha. “In the world of iPods and iPhones, learning can’t always take place at a scheduled time. By using it for critical risk areas, it allows you to tap into employee time with greater frequency and shorter bursts, which breeds more effectiveness and greater retention.”

Another change is that corporations will need to tilt enterprise learning from passive to engaged. While 74 percent of survey respondents use offline education, which may have a degree interactivity in it – such as simulated exercises from a live instructor, or watching a video-based vignette, followed by discussion – the deepest level of interactivity, says Marsha, “is when you can simulate being in that person’s shoes, making the decisions.” Leveraging interactive learning tools allows companies to simulate that decision making. As a result, companies are tapping into new types of ethics and compliance products, such as experiential learning games.

Companies are discovering that Boomers and Millennials come from two worlds of learning, but in some cases they can help each other. Marsha notes that some companies have initiated “mentor” programs where experienced Boomer workers mentor Millennials on institutional knowledge transfer, while Millennials mentor Boomers on how to use new technologies. Says Ershaghi, “You have to be creative in how you educate employees and facilitate engagement and activity, and appeal to different learning styles. Education today has to be entertaining and story-based; it must also be localized when you’re dealing with multinational companies. The good news is companies are finally waking up to these changes.

 

Avoiding the Pitfalls of Detection

Based on the 2007 survey results, companies seem to have the reporting channels in place. Nearly every company has an anonymous helpline, as outlined in the U.S. Federal Sentencing Guidelines, and nearly 9 out of 10 companies offer at least three channels for reporting. That may explain why one-half of respondents say they have no significant challenges about detecting. But for the other half, having the detection mechanisms available is not removing two fundamental barriers to accurate and complete detection. Companies have built the infrastructures, but the audience is not showing up. In nearly 8 in 10 companies having a single location, the respondents report that their employees fear retaliation; in nearly 7 of 10 of those companies, they say employees are not motivated to report. The results are slightly better among multinational companies, but both barriers still challenge close to half of global companies.

The keys to improving detection as companies mature their ethics and compliance programs require a dual-pronged effort. One prong must focus on clearer communications with employees about what, why, how and when to report, and the other prong is, yet again, to instill trust in employees that the company's culture is based on self-governance, which means everyone must assume a role in watching over the ethical health of the firm. No one can be immune from taking responsibility to report violations. Clearly, to achieve this buy-in, companies must look inward and have honest discussions to fashion fair policies about reporting. If they are going to have zero tolerance for infractions, they must have zero tolerance for retaliations. Mutual trust will drive detection.

Respond
If detecting violations is the chink in the armor of ethics and compliance, investigating violations is the shield. Given that companies have had to investigate ethics and compliance problems for many years, they have built up the expertise to handle them correctly. Good investigation procedures are being followed in many companies: e.g., involving many functions, from legal to HR to Ethics & Compliance, and alternating the leadership of the investigation as necessary depending on the nature of the violation. 30% of companies report having no significant challenges in investigating violations. This is one area where team efforts clearly have a positive impact on success.

Can responding to violations be improved further? The keys appear to be in better training for investigators and hiring more of them. These two factors are tied in with the leading challenge: not enough resources, cited by nearly 1/3 of respondents. It is likely that when companies provide a greater commitment to an ethical culture, they will experience fewer violations, and resource savings can be made in responding activities. In short, a values-based culture and self-governance will yield savings that can be applied elsewhere.

Evaluate
When it comes to evaluating ethics and compliance efforts, companies must understand how successful their programs are in mitigating risks, reducing ethical breaches, improving employee conduct, and increasingly, in analyzing performance improvements that their programs contribute towards the company’s bottom line. Companies need to periodically measure how their programs are faring in their workplaces. These evaluations may be quantitative or qualitative, or both, depending on each company's needs. The findings from evaluations are most valuable when they are used to improve the programs being offered, thus increasing understanding and establishing clear linkages between ethics and compliance programs and their improved business results. A key best practice is to share the evaluation results with the Board and senior leadership, ensuring that they stay in touch with the program’s results and, by extension, its value to the company. This should assist in reinforcing their support for the program, which then cascades back through their communications to employees that the company is making progress. In effect, evaluations are the corollary to risk assessments, bringing the cycle of activities full circle, demonstrating a return on investment.

The 2008 survey indicates that nearly three-quarters of companies are making efforts at using evaluations to improve their programs. More companies perform annual evaluations than quarterly ones, but the frequency depends entirely on each company's needs. On the downside, only 6 in 10 companies share the findings with their board, and almost 1 in 3 companies lack resources to conduct evaluations. Also down are the uses of qualitative and quantitative measures. Such results might indicate that some companies are not yet mature in their evaluation processes, and they will need to invest more to master this phase of the ethics and compliance process.

And finally performing a formal cultural assessment is the foundation's best practice to baseline and evaluate an effective program. Those companies that are serious about transforming their cultures must logically begin with a formal cultural assessment. The adage "You can't know where you are going until you know where you are" applies here. The survey results indicate a rising trend of companies doing a formal cultural assessment, 35% in 2008 compared to 25% in 2007. More companies are implementing this best practice, indicating that at least 1 in 3 companies has begun a journey of significance to understand, measure, and improve their entire corporate culture, not just implement a compliance program.

Footnote 1 & 2: 2005 Federal Sentencing Guidelines §8B2.1(a)(2). "2005 Federal Sentencing Guidelines Manual and Appendices" (United States Sentencing Commission, effective 1 November 2005) http://www.ussc. gov/guidelin.htm (February 17, 2006)

An Interview with Marjorie Doyle,
Global Practice Leader, Ethics and Compliance Solutions, LRN

Marjorie Doyle has extensive expertise in building sound detection programs and avoiding the pitfalls that plague many organizations. She notes that "not enough resources" is a perennial challenge in ethics and compliance, but companies cannot rely solely on having an anonymous hotline and wait for the calls to come in. "Companies need to have a wide range of tools to implement robust and effective detection procedures, she says. "Most programs run out of resources by the time they get to auditing and monitoring, and they put their faith on having a hotline, without having thought about how to get people to use it." As EVP and Chief Compliance Officer at Vetco, and Chief Compliance Officer at DuPont, she found that a company's culture has a lot to do with whether employees will trust the hotline and be willing to use it. Companies need to be completely transparent, explaining in clear terms how reporting channels work, when employees should call, and what are the ramifications of reporting violations. In addition, Marjorie offers the following counsels:

Look Ahead, Not Back: Too many risk assessment processes focus on past problems rather than on business strategies going forward. Some areas that require the most diligent detection simply don't exist at the current moment, but will appear once the company enters a new market, completes a merger or moves a half-dozen back-office processes to an offshore outsourcing provider. Effective ethics and compliance risk management and detection procedures need to look as much forward as backward.

Pay Attention to the Middle: Studies have shown that when most people are faced with an ethics or compliance decision, they consider three things, in this order: 1) how their immediate boss is behaving; 2) how their colleagues behave; and 3) their own moral compass. This places the largest responsibility on front-line supervisors, who need to recognize their role in effective detection. As a result, legal and ethics and compliance professionals need to effectively communicate with these supervisors. You have to win their hearts and minds to convince them that ethics and compliance education and detection processes are not another "flavor of the month." They need to understand and believe how a violation can affect their specific business.

Communicate Findings and Results: Many companies prefer to remain tight-lipped after an ethical or compliance failure, a near failure or even a positive example of an employee adhering to an important guideline. The tendency to keep these reallife occurrences quiet prevents a golden educational opportunity. Real-life accounts of ethical and compliance wins and losses drives home the effectiveness of the detection process, educates employees on policies and procedures and sends the message that management is serious about investigating and holding the company and its people accountable.

Translate Policies: The effectiveness of all risk prevention and detection programs diminishes with distance and cultural/linguistic barriers. Too many companies don't translate their policies and procedures into the languages spoken at the company's overseas locations. The farther employees are from HQ the less they understand what they are supposed to do. These challenges are significantly multiplied in countries where reporting runs counter to cultural standards or is limited by law.

 

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