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Among the inglorious records likely to be set in 2009 is a record cost of human, economic and reputational damage caused by lost trust.

Many surveys conducted in late 2008 and early 2009 indicate that the business community and general public are more and more doubtful that business leaders have a credible plan to address the economic crisis. The experiences of the past 12 months suggest that conventional approaches alone are unlikely to uncover and help mitigate - let alone prevent - both the calculable and the incalculable damage caused by breach of trust.

Download this exclusive and complimentary report and you'll learn:

• How top companies are building and retaining the trust of their key stakeholders (customers, partners, investors and employees)

• Best practices in developing a strong organizational reputation by extending trust

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